The moving book
Brand Campaigns: Markus Cavegn has compiled ten years of Cinecom advertising into a book.
Advertising as a genre Ten years of Cinecom advertising have been packed into a book by Markus Cavegn.Advertising is fleeting. You realize this not only when the waste paper is bundled up again or when the commercials flicker on TV. You also realize this when you clean out your archive once again. "It's a shame about all the good ideas," every creative person probably feels a little sentimental. But Matthias Luchsinger and Jean-Claude Bruhin told themselves that it doesn't have to stay that way forever. After ten years of "advertising for advertising", their Cinecom therefore wants to revive part of this history once again. "With this book, Cinecom would like to thank all those who have praised or insulted Cinecom advertising, who have attentively ignored or openly envied Cinecom advertising, and all those who have been made to think or smile by Cinecom advertising." This text for a foreword evaporated before it was even printed. Instead, all the campaigns, ideas, invitations and even some discarded highlights that have shaped Cinecom's self-promotion over the last ten years have been printed on 120 glossy pages.
The imaginatively designed and elegant book is being distributed in a limited edition of 1000 to all employees, customers and partners. "Cinecom would also like to thank all the creative people who have surprised it with fresh ideas, all those who have made the impossible possible and all those who have not prevented the extraordinary," says CEO Matthias Luchsinger in an accompanying text.
The Cinecom book shows that advertising can not only inform, but also entertain. As usual, Markus Cavegn designed the book entitled "Welcome to the world of great emotions" for his long-standing client.
The illustrated subjects come from the agencies Contexta, Honegger von Matt, GGK Basel, Seiler DDB and Cavegnwerbung.
Andreas Panzeri
The imaginatively designed and elegant book is being distributed in a limited edition of 1000 to all employees, customers and partners. "Cinecom would also like to thank all the creative people who have surprised it with fresh ideas, all those who have made the impossible possible and all those who have not prevented the extraordinary," says CEO Matthias Luchsinger in an accompanying text.
The Cinecom book shows that advertising can not only inform, but also entertain. As usual, Markus Cavegn designed the book entitled "Welcome to the world of great emotions" for his long-standing client.
The illustrated subjects come from the agencies Contexta, Honegger von Matt, GGK Basel, Seiler DDB and Cavegnwerbung.
Andreas Panzeri
