The advertising network Zanox strengthens its commitment in Switzerland
Zanox is strengthening its presence in the Swiss online advertising market and has appointed Roger Wassmer, formerly Head of Consulting at Publimedia, as Country Manager for Switzerland. Following the launch of operations in Poland, Turkey, and Brazil, the expansion into Switzerland marks the start of 2012.
Wassmer will take over the management of the newly opened Zanox office in Zurich and the Swiss Zanox team, which was previously managed from the headquarters in Berlin. Wassmer's operational focus will be on expanding new customer business on both the advertiser and publisher side. The federally certified marketing manager comes from Publimedia, where he was Head of Consulting.
Zanox already supports some of the biggest Swiss companies in increasing their online revenues. At the same time, the performance advertising network helps many international advertisers such as HRS, eBookers or Esprit to expand into the Swiss market.
Zanox is a subsidiary of Publi Groupe (47.5%) and the German Axel Springer AG (52.5%).
