The ADC Yearbook 2010 is also an art book
On June 1, the opening reception for the 2010 ADC Yearbook was held at the Nicola von Senger Gallery in Zurich. The ADC also broke new ground with the book’s design.
Two books have been published. They were conceived and designed by Studio Achermann in Zurich. As usual, the first volume pays tribute to the outstanding advertising campaigns of the year. In the second volume, an artist from outside the industry puts his personal view on paper. This is Beni Bischof, who is regarded as one of the most active, enterprising and productive artists of the younger generation. His works for the ADC were also available for purchase at the vernissage.
