Danone: backing away from criticized yoghurt advertising
Last year, the Foodwatch organization awarded Danone's marketing strategy for Actimel and Activia the title of "Golden Windbag" for the most audacious advertising lie. The yogurt manufacturer has now announced that it will abandon this advertising.
The food manufacturer Danone announced in Paris on Thursday that it was changing the marketing strategy for its yoghurt products Actimel and Activia. The advertising was aimed at the alleged health benefits of the dairy products. Consumer advocates had repeatedly objected to this. Actimel does not protect against colds - it only strengthens the immune system as well as a conventional natural yoghurt, but is four times as expensive and twice as sugary, criticized Foodwatch, for example.
Danone blithely promises health promotion from Acitmel in Switzerland
In addition, the world's largest yogurt manufacturer has now announced that it will withdraw two applications to the European Food Safety Authority (EFSA) in Parma. The company had actually wanted to use them to cover its advertising strategy. The EFSA's findings on product descriptions and their actual scientific basis are used by the EU Commission, which then makes a decision. However, the EU regulations on nutrition and health claims on food are unclear, Danone explained the withdrawal of the applications. The company first wanted to wait for further discussions on the matter.
Danone blithely promises health promotion from Acitmel in Switzerland
In addition, the world's largest yogurt manufacturer has now announced that it will withdraw two applications to the European Food Safety Authority (EFSA) in Parma. The company had actually wanted to use them to cover its advertising strategy. The EFSA's findings on product descriptions and their actual scientific basis are used by the EU Commission, which then makes a decision. However, the EU regulations on nutrition and health claims on food are unclear, Danone explained the withdrawal of the applications. The company first wanted to wait for further discussions on the matter.
