Gyro Gearloose Database

Patent office Lang Gysi Knoll aims to help the search services of the Swiss Federal Institute of Intellectual Property (IPI) achieve a breakthrough. "The IPI is launching an advertising campaign to ensure that Daniel Gyro Gearloose no longer looks like Knorrlis when it comes to patent solutions in the field of trademarks and technology," is the aim of Lang Gysi Knoll (LGK). The campaign is intended to raise the profile of the long-standing services - trademark and patent and technology searches - which are now combined under the Exensis IP-Search brand. The IPI's Head of Marketing, Yvonne Kohler, explains that this presentation has been on the agenda for some time. After all, the Bern-based institute is not the only provider of such services: Compumark in the trademark and Centredoc sector, Infolit and Büro Egli in the patent and technology sector are in competition with the federal institute.
On the one hand, the ads designed by LGK are aimed at manufacturing companies. "Don't break your head for an invention that may already exist," advises copywriter and concept designer Rolf Preisig in the ad with light bulbs, for example. The subjects for the trademark search, on the other hand, are aimed at his own guild. Of course, Preisig also gives his colleagues favorable advice on behalf of the IPI. As far as the creation of the artificial word Exensis (an LGK service) is concerned, the IPI was able to use his services itself, which Kohler confirms with a grin: "We did our homework."
If you search, you will quickly find trademark and patent rights in the IPI database.
Simone Keller