Dachcom: The important role of a functioning network
In a movie theater and TV commercial for Entsorgung St. Gallen and the Morgental/Steinach Wastewater Association, Dachcom highlighted the value chain within the liquid waste management sector. The setting—or the «little room»—is rather unusual.
The setting is a public toilet, where a simple idea is used to highlight the benefits of a functioning network. The campaign's message is that the synergies of joint wastewater management create benefits for the entire population. Advertisements in specialist media support the information campaign. They are intended to highlight the role that well-functioning networks play in joint wastewater management.
The cinema and TV spot can be seen in the open-air cinemas in St. Gallen and Arbon in summer 2012. This will be followed by 400 ads on TVO in the fall, and in February 2013 the spot will also be shown in St. Gallen's city cinemas.
Responsible at Entsorgung St. Gallen / Abwasserverband Morgental/ Steinach: Hans Peter Tobler (Managing Director ESG), Roland Boller (Managing Director AVM). Responsible at Dachcom Communication BSW, Rheineck: Christoph Matzner (concept, consulting), Bernd Leisner (text), Otto Gmeiner (overall responsibility). Responsible at Vitronic, St. Gallen: Paddy Rubin (recording, editing).
