Dachcom: "core moments" for Coresystems
Under the guiding principle of «core moments,» Dachcom is launching Coresystems’ new software solution, a revolution in the field service market.
Coresystems is a global IT company that not only optimizes customer service processes, but also redefines and revolutionizes the way a customer experiences a company's entire service process. Dachcom is responsible for the entire brand and communications strategy and is supporting Coresystems' market entry in the USA.
Perfect field service moments are core moments
As the core idea of the overall communication, the "core moments" were created, perfect moments that a customer experiences thanks to Coresystems' solutions. Four carefully produced films bring four "core moments" to life and form the main component of the new website, supplemented by trade ads, trade fair appearances and social media measures. All corporate elements also underwent a brand redesign in the course of the repositioning.
https://www.youtube.com/watch?v=4WGrAq9r4aM
https://www.youtube.com/watch?v=uxKG0jDoHcM
https://www.youtube.com/watch?v=OhiQstwDSR4
Change of direction
In the context of the international field service market, the appearance designed by Dachcom represents a change of direction. The complex topic of field service is communicated in a simple and emotional way.
Responsible at Coresystems: Sebastian Ulbert (Chief Marketing Officer); Manuel Grenacher (Founder & CEO). Responsible at Dachcom: Dachcom team Rheineck / St. Gallen.
