Dachcom.ch: New brand made known for Coltène/Whaledent
The agency Dachcom.ch was commissioned by its client, Coltène/Whaledent, to handle the international launch of the new service «Zidentis.» The company is active in the development, manufacture, and distribution of dental consumables and small devices.
The development of the "Zidentis - digital performance, dental perfection" brand and the market launch campaign are based on a dialog-oriented key visual: two heads that clearly divide the role play of the two main target groups, dentists and dental technicians. A multi-stage direct mail concept picks up the dialog with both decision-makers. The wording has a slightly provocative undertone and the value proposition "Invest nothing, benefit fully".
Responsible at Coltène/Whaledent: Thomas Mettler (Project Management), Jörg Weis (Marketing Management). Responsible at Dachcom.ch: Bernd Leisner (text/concept), Simon Schädler (AD/graphic design), Otto Gmeiner, René Frommelt (consulting).
