There you know what you eat

cR DDB introduces WWF's Goût Mieux organic food labelMigros has it. Coop has it too. Only the landlords don't have it: food produced in a natural and socially responsible way. This should now come to an end. WWF Switzerland is launching the Goût Mieux organic food label with a presentation by cR DDB, Basel. The environmental organization certifies restaurateurs for whom the health of their guests is as important as their own coffers. Speaking of cash registers, the two retail giants already generate billions in sales with organic labels. That must work in restaurants, too. After all, the restaurant trade is the second most important food marketer in this country. page 6