Cumulus customers are treated to Rolling Stones
Gone are the days when the most you got for membership of a customer loyalty program was a salt shaker: Migros is organizing a Rolling Stones concert for members of the Cumulus customer program.
Gone are the days when the most you got for membership of a customer loyalty program was a salt shaker: Migros is organizing a Rolling Stones concert for members of the Cumulus customer program. 30,000 Cumulus customers will be invited to the gig in Lausanne on August 11, 2007. Which of the approximately two million Cumulus customers will rock along to this event will be decided by lot. The concert is being held to celebrate the 10th anniversary of Cumulus and is being organized in collaboration with André Béchir of Good News. In a press release, Migros Marketing Director Urs Riedener attributes the fact that the Rolling Stones could be won over for the event to the major retailer's commitment to culture.
All Cumulus customers can take part in the prize draw for the concert tickets. However, they must present a competition card showing proof of ten purchases worth at least CHF 10.
A total of 15,000 Cumulus customers will be drawn. Each winner will receive two tickets. The winners will be charged 6000 Cumulus points for the two tickets. However, according to the announcement, anyone who does not have enough Cumulus points in their account can also take part. The missing points will be deducted later. By charging the points, Migros wants to ensure that only people who really value this event take part, according to the press release.
All Cumulus customers can take part in the prize draw for the concert tickets. However, they must present a competition card showing proof of ten purchases worth at least CHF 10.
A total of 15,000 Cumulus customers will be drawn. Each winner will receive two tickets. The winners will be charged 6000 Cumulus points for the two tickets. However, according to the announcement, anyone who does not have enough Cumulus points in their account can also take part. The missing points will be deducted later. By charging the points, Migros wants to ensure that only people who really value this event take part, according to the press release.
