CSS sponsors new Family Circus from Das Zelt
The Swiss touring theater Das Zelt is launching a family circus in 2018. CSS is a partner and thus strengthens the marketing for families. The agency for family marketing Hotz'n'plotz accompanies the action.
CSS Insurance is the main partner of "Das Zelt Family," show partner of "Family Circus" and show partner of "Das Zelt Comedy Club" for the upcoming 2018 tour. The partnership is initially until 2020.
Children in the spotlight
With the new partnership, CSS Versicherung is strengthening its family marketing. "As the main partner of Das Zelt Family, we want to make children's dreams come true throughout Switzerland and create unforgettable moments for young and old alike"says Emanuel Kuhn, Head of Communications at CSS Insurance.
The agency Hotz'n'Plotz Entertainment developed the concepts "CSS participatory circus" and "CSS circus course", which will be integrated into the overall show. The participating children are allowed to rehearse circus acts together with professional artists and perform in front of a large audience on the professional show stage in Das Zelt. This gives children the opportunity to get a taste of the circus and stand in the ring themselves. On 16 Saturday and Sunday afternoons, the little stars will prepare and perform a circus act with professional artists. Spectators can also stand on a rope, juggle balls or sit on a nail board in the "CSS Circus Course" in the awning.
The touring theater makes guest appearances in 13 cities this year. The tent has been touring throughout Switzerland for more than fifteen years with comedy, music, artistry and culinary delights.
