CS advertises mortgage advice that relaxes
In July 2014, Havas launched a campaign for Credit Suisse to promote its advisory concept in the mortgage sector.
In four striking motifs, we experience the emotional added value of specialized services on the subject of mortgages at Credit Suisse, according to a statement on Friday. In them, people happily present their own home and lean contentedly in the entrance to their house - by turning the motif by 90 degrees, they appear just as relaxed as if they were just lying on a bed. The idea is to make it clear that you can be completely relaxed thanks to mortgage advice from Credit Suisse.
The campaign includes advertisements as well as various POS, POI, online and BTL measures.
Responsible at Credit Suisse: Tarkan Özküp (Head of Marketing Switzerland, overall responsibility), Beat Wyss (Head of Marketing Private & Wealth Management Clients Switzerland), Marc Bissig, Thomas Müller (Marketing Financing), Michael Bürgin, Marisa Piffari, Michael Schmid (Advertising). Responsible at Havas: Frank Bodin (overall responsibility), Michael Kathe (creative direction), Claude Eberhard (creative direction online), Jan Hertel (text), Andrea Huber, Inken Rohweder (art direction), Yael Koelliker (graphics), Walter Tagliaferri, Sandra Willi (consulting), Suse Heinz (art buying), Johannes Graf/Team House Agency (photo), Ramona Reuter (image editing).
