CS advises Bernese Oberland on joint advertising
Credit Suisse recommends that tourism professionals in the Bernese Oberland work together to promote the region both domestically and abroad. The challenge, it says, is to show that the Oberland has something to offer all segments of the population.
Credit Suisse recommends that tourism operators in the Bernese Oberland work together to promote the region at home and abroad. The challenge is to show that there are offers for all population groups in the Oberland. "The bottom line is that the Bernese Oberland would benefit from a joint presence," said Martin Neff from Credit Suisse in Bern on Tuesday. He made this statement, according to SDA, at the presentation of a comparative study of 32 major tourist destinations in the Swiss Alps. However, according to Neff, the joint presence would have to bring the region's very heterogeneous tourist resorts under one roof.
Bernese Oberland Tourism, the umbrella organization of the Bernese Oberland tourist resorts, was dissolved in September 2001. The Canton of Berne and a majority of tourism professionals in the Bernese Oberland were of the opinion that it would be better to advertise to guests under brands such as Alpenregion Brienz-Meiringen-Haslital or Interlaken.
The canton corrected this decision five years later. It decided to once again cultivate the "Bernese Oberland" brand and to better position the Oberland as a place to live and do business.
Bernese Oberland Tourism, the umbrella organization of the Bernese Oberland tourist resorts, was dissolved in September 2001. The Canton of Berne and a majority of tourism professionals in the Bernese Oberland were of the opinion that it would be better to advertise to guests under brands such as Alpenregion Brienz-Meiringen-Haslital or Interlaken.
The canton corrected this decision five years later. It decided to once again cultivate the "Bernese Oberland" brand and to better position the Oberland as a place to live and do business.
