Crossfive: Online treasure hunt for Swisslos
Swisslos has been successfully using online games for years to attract new customers and engage existing online customers. Crossfive developed the game concept and visual design for the current Scan & Win game.
This year, Swisslos is once again relying on Lenaxis for the game concept and programming. Players of the game find themselves on the bridge of a treasure hunter ship and go on a treasure hunt by activating and operating a sonar. There are game credits for Swisslos.ch worth a total of over 295,000 Swiss francs to be won, as well as attractive main prizes. The Flash game has also been adapted for smartphones and tablets and is available on Swisslosgames.ch/sonar played.
According to the agency's statement, the game has already reached a high five-digit number of players after just over two weeks, with a good 25 percent playing the mobile version.
Responsible at Swisslos Intercantonal National Lottery: Elke Seeliger, Mathias Strähl (Online Marketing). Responsible at Crossfive advertising agency: Gabriel Körte, Martin Wyss (Design Concept & Creation). Responsible at Lenaxis: Markus Gempeler, Gelinda Paganini (Game Concept & Programming).
