Crome: Starting signal for the new RailCity Basel campaign
Crome has launched a new campaign for RailCity Basel. Athletic headlines on floor, wall and shop window stickers convey the idea of time-saving shopping and the wide range of products on offer at RailCity Basel.
In addition to the ambient communication, the campaign also includes the "Pentathlon" promotion. Stamp cards are distributed for this, which must be filled with five purchases in various RailCity stores. The immediate prize is a BigBag full of surprises. You are also automatically entered into a main prize draw.
Responsible at RailCity Basel: Roland Lüdi (Advertising Committee), Andreas Lehr (Advertising Committee), Daniela Jaeger (Center Manager RailCity Basel). Responsible at Crome: Bernhard Wenger (Creative Director), Salome Wiesli (Consulting), Steffen Pejas (Text), Helge Dilger (Art Director), Patrizia Stalder (Graphics, Image Composing), Jan Oser (Desktop Publishing). Photography: Tobias Dürring.
