CRK introduces Alpine Switzerland to passengers on the Glacier Express
In collaboration with Glacier Express and director Rainer Binz, the CRK agency has produced various films for the new infotainment system that introduce passengers to different personalities from the surrounding area.
As the "Window to the Swiss Alps", the Glacier Express carries around 200,000 guests a year between St. Moritz and Zermatt and shows off the unique Swiss mountains.
In collaboration with Glacier Express and director Rainer Binz, the CRK agency has produced a series of cinematic portraits of various personalities for the new infotainment system, which Excellence Class guests can now access via tablet. This gives guests the opportunity to get to know people who live and work along the route.
The personalities include a helicopter pilot from Zermatt, two fishermen from Lake Oberalp, an organic farmer from Truns, the Chörli Melody from Fiesch, but also well-known personalities such as field hockey player Andres Ambühl from HC Davos and record player of the Swiss national team or Christian Jott Jenny, mayor of St. Moritz.
For the time being, the new infotainment system is available in the Excellence Class, and will then be introduced in all car classes by 2021.
Responsible at Glacier Express: Annemarie Meyer (Managing Director); Christoph von Euw (Manager Sales & Content Marketing). Responsible at CRKChristian Lüdi; Moritz Staehelin. DirectionRainer Binz. Camera: Arne Schiel. ProductionMeret Burger Wirz.
