Credit Suisse: Global advertising campaign launched
Credit Suisse launched its new global advertising campaign on Tuesday. The campaign is designed to support the bank's growth plans, increase brand awareness worldwide, and establish the brand among the bank's target audiences.
The international campaign was launched on Tuesday with advertisements in the Wall Street Journal and the Financial Times, as CS spokeswoman Daniela Häsler told Werbewoche. The first advertisements will be seen in Switzerland from Wednesday, including at Zurich Airport. Advertisements will also be placed in the NZZ, Handelszeitung, Finanz und Wirtschaft (FuW) and Le Temps. The campaign will run for around five weeks and will be interrupted over Christmas. It will resume in January 2010 and continue throughout the year. The campaign was developed in cooperation with the advertising agency Euro RSCG in London.
Five different motifs are used at the beginning. The headlines tell the client's story. The focus is on Credit Suisse's integrated business model, which is geared towards client needs. The consistent focus on clients and their needs has always been an important principle of the integrated business model, the big bank said in a press release on Tuesday. At a time of profound change in the industry, Credit Suisse's close partnership with its clients has proven its worth. The bank can now invest in growth and further expand its presence in its home market of Switzerland as well as in selected key international markets.
Five different motifs are used at the beginning. The headlines tell the client's story. The focus is on Credit Suisse's integrated business model, which is geared towards client needs. The consistent focus on clients and their needs has always been an important principle of the integrated business model, the big bank said in a press release on Tuesday. At a time of profound change in the industry, Credit Suisse's close partnership with its clients has proven its worth. The bank can now invest in growth and further expand its presence in its home market of Switzerland as well as in selected key international markets.
