Credit Suisse launches advertising campaign for the World Cup

McCann Erickson has created a tongue-in-cheek campaign for Credit Suisse as the official main sponsor of the Swiss national football team. The TV commercial shows small children romping around among soccer toys. In the middle of it all, a man tries to get to grips with the difficult situation. When the doorbell rings, we recognize Köbi Kuhn, who opens the door to receive another child from a mother. The commercial makes reference to the sponsorship. The TV commercial is accompanied by a poster and advertising campaign with two motifs. True to the motto "The whole of Switzerland supports the national team", the motifs dramatize the fact that the entire Swiss population is backing the national football team, just like Credit Suisse. The campaign will run from mid-May to mid-July and will be supported by an internal branch notice board. The commercials will be shown on high-reach channels and in cinemas.