Creative Assets signs Fiona Hefti for Filippa K

Swedish fashion label Filippa K has signed former Miss Switzerland and current journalist Fiona Hefti as its ambassador. The partnership was conceived and implemented by Zurich-based branded entertainment agency Creative Assets. Hefti's first public appearance as a testimonial took place on Thursday at the opening of the second Filippa K concept store on Schweizergasse in Zurich, the agency announced, adding that she was proud to be the new ambassador for the fashion label. The fashion suits her taste: minimalist yet stylish.
Patrick Kamm from Filippa K Switzerland is also looking forward to the collaboration. With the new ambassador, Filippa K is taking a further step towards consolidating its position in the Swiss market.