Crbasel promotes healthy body weight in Basel-Stadt
The advertising agency Crbasel emerged victorious in a competitive pitch and secured the contract from the Health Department of the Canton of Basel-Stadt. The department has made «healthy body weight» the focus of its health promotion efforts for 2007.
The Crbasel advertising agency won a competitive presentation and was awarded the contract by the Department of Health of the Canton of Basel-Stadt. The department has made the topic of "healthy body weight" its health promotion focus for 2007. The core of the activities is an awareness-raising campaign aimed at the entire population of Basel. Crbasel's concept, which has a wealth of experience in social marketing, convinced the committee headed by Dr. Carlo Conti and Dr. Thomas Steffen. The first advertising material should be on display from May.
