CR Communication and CR Basel win BBT

 The two advertising and consulting agencies CR Kommunikation and CR Basel have jointly been awarded the contract for the Federal Office for Professional Education and Technology's (OPET) campaign to promote vocational education and training in Switzerland. They were able to prevail in a pitch against well-known agencies, as detailed in a press release. OPET has also gained a major new client in the field of public services, and has now commissioned the agencies with a multi-year national campaign on the subject of "Vocational education and training in Switzerland". From 2007 to 2009, the campaign will contribute to the promotion of Swiss vocational education and training at various levels. Each year the focus will be on a specific area of vocational education and training, in 2007 on basic vocational training, the press release continues. The campaign is conceived as the successor to "Chance06", which ran for one year.
The aim of the multi-year campaign is to strengthen the positioning and profile of the Swiss vocational education and training system; the system of interlinking school and practice, which is unique in international comparison, has come under pressure in recent years, particularly as a result of the Bologna reform.