cR Communication: "Everyone is an artist"
To mark the opening of the Boesner store, the agency cR Kommunikation has designed a launch campaign: live painting sessions, a Facebook art contest, and a project with F+F, School of Art and Media Design, are intended to promote artistic expression.
From March 19 to 24, 2012, talented artists will be creating works of art ranging from urban art to oil paintings at various locations in the city of Zurich. The artists will design the posters using various materials, tools and techniques. The aim is to use their talent to encourage the people of Zurich to express their creativity. They include well-known names who have already exhibited at Grafik12 or kicked off the "Everyone is an artist" campaign live at the Boesner stand. Artists such as Michelle Bird, Fafa, Kenny Need, Malik, C-Line, Suki Bamboo, Yehteh, Safu and Jan Eichenberger will be in action on these days.
The slogan "Everyone is an artist", based on Joseph Beuys' guiding principle, calls on everyone to live and spread creativity: From March 12 to March 21, 2012, anyone can upload their best work of art to the Boesner Facebook page to put up. The fans will select the 30 best works. An independent group of experts (consisting of Lino Sibillano, art historian and co-director of Haus der Farbe, Dr. Gabrielle Obrist, curator of Kunsthalle Wil, and Annalies Walter, cultural manager and managing director of Visarte Zurich) will select the four winners from the fields of photography, painting, drawing and 3D.
The poster campaign and the production of the artworks by F+F Zurich will be filmed. These as well as the four best works from the online campaign will be shown at the vernissage on March 28, 2012 from 5.00 pm.
