CR Basel: Back to the job for vocational training
The Berufsbildungplus.ch campaign created by CR Basel, which has so far featured 18 poster subjects, was supplemented by four additional subjects.
As in 2015, the motifs are strikingly striking and continue the "learn-to-be" idea ("learn to be a photographer, become a filmmaker," "learn to be a hairdresser, become a biologist," etc.). The aim of the campaign is to position vocational education as a springboard for a successful career and to demonstrate the permeability of the education system.
The campaign was developed by the agency consortium crbasel, Logos Kommunikation and komma pr. It is currently in its second year and is scheduled to run for five years. By 2019, it is planned to publicize the campaign through other channels and media. Continuous development is taking place in close cooperation with the State Secretariat for Education, Research and Innovation (SERI) and the network partners (cantons, associations).
Responsible at SERI: Gerda Lüthi (project responsibility), Tiziana Fantini (communication). Responsible at CR Basel: Kathrin Kiener (consulting management; Logos Kommunikation); Thomas Fux (consulting, media; CR Basel); Gabriel Heuberger (creation; CR Basel); Rolf Marti; (consulting, editing; Komma PR); Judith Mann (text), Thomas Schaub (AD), Daniel Roth (graphics), Joëlle New (consulting), Marie-Luise Platten (administration). Photography: Ralph Lehner.
