CR Basel: Launch of Swiss Mountain Spring
Swiss Mountain Spring Tonic Water is a new premium beverage. CR Basel is responsible for the entire market launch.
Sygama, the Basel-based company that recently successfully launched Kitchen Brew, its home-brewed beer, is now on the market with another product launch: Swiss Mountain Spring Tonic Water. The drink comes in three different flavors and is available in selected restaurants and exclusive bars.
Sygama has pursued with Swiss Mountain Spring, according to the statement, the ambition to create a perfect tonic water. It contains high-quality quinine, natural essences and is made with mineral water from the Allegra spring in the Swiss mountains.
CR Basel was commissioned with the overall launch of Swiss Mountain Spring Tonic Water. The agency developed the complete brand identity as well as a comprehensive communication concept under the guiding principle "The new freshness from the Swiss mountains". The elegant, reduced color scheme in combination with a refreshing key visual is intended to emphasize the value of the new product.
CR Basel has already implemented a wealth of communication measures, and more are in the pipeline. The advertising package includes posters, advertisements, A6/A5 flyers, website, social media, public transport advertising, packaging design, advertising materials for the catering trade as well as PR measures and event support.
Responsible at Mountain Spring Tonic Water by Sygama: Peter Oppliger (overall responsibility), Michael Schneider (product development). Responsible at CR Basel: Peter Frey (overall responsibility), Lukas Weibel (consulting)
