cr Basel continues to develop the "Swiss Vocational Education and Training" brand
The State Secretariat for Education, Research, and Innovation (SBFI) has commissioned cr Basel to modernize the Berufsbildung Schweiz logo. As part of this project, the agency is merging the existing berufsbildungplus.ch brand with Berufsbildung Schweiz.
The new brand guidelines are available to all association partners (Image: zvg)The State Secretariat for Education, Research and Innovation SERI has commissioned cr Basel to further develop the visual identity of the Swiss VPET brand. The Basel agency was awarded the contract as part of a new tender for the modernization of the existing logo.
Special emphasis was placed on continuity in the redesign: The characteristic red, upward-pointing arrow, which already characterized the previous appearance, was retained as a central brand element and integrated into the revised logo in a modernized form. This evolutionary development strengthens the brand's recognition value.
An important aspect of the project was the merger of the previous berufsbildungplus.ch brand with VET Switzerland. To ensure the uniform application of the new image, cr Basel has also developed comprehensive brand guidelines that will be made available to all network partners.
