CR Basel: Emoji campaign for BLT app
CR Basel makes mobile with emojis for the app world novelty with mobile multi-ride ticket of the Basel tariff association BLT.
Ten months ago, Baselland-Transport BLT launched "Tickets", the first smartphone app designed and developed for the specific needs of public transport in Switzerland, with lasting success. In the meantime, the solution has been adapted by four other fare associations and offers its thousands and thousands of users maximum user-friendliness, convenience and security in mobile ticketing. Now BLT is following suit and presenting a real world first with its award-winning app in version 2.0: the inexpensive mobile multi-ride ticket, which can be purchased in advance for various fare levels and then simply validated with one click before the journey begins.
The launch campaign designed by CR Basel with posters, ads, and e-banners uses the emoji world best known among smartphone users to present the multi-ride card and its most important features. Playful text/image combinations cheerfully encourage the population of northwestern Switzerland to take advantage of the new offer.
Responsible at BLT: Reto Meister, Head of Marketing and Sales, Stephan Brode, Project Manager Marketing and Sales. Responsible at CR Basel: Gabriel Heuberger (CD), Judith Mann (text), Thomas Schaub (art direction) David Burkhardt (graphics), Lukas Weibel (consulting).
