CR Basel: Baseldyt campaign
CR Basel has designed a "Baseldytsche" campaign for BZ Basel. This is intended to emphasize the local newspaper competence.
With messages such as "Aini fir alli.", "Aadie und bis morn." or "Al-lewyyl aschuur.", the campaign is intended to say in unmistakable dialect that BZ Basel and its creators literally speak the same language as their readers; "just as the beak has grown". The new campaign slogan sums up this common denominator: "bz basel. My newspaper every day." The campaign is used in advertisements, on posters and online, supported by Baseltype radio and TV commercials, including statements from local celebrities.
On its website, BZ Basel also invites readers to send in special Basel expressions and sayings "that the rest of Switzerland only understands".
Responsible at AZ Medien: Tanja Laube (Head of Marketing), Miriam Meury (Publishing Manager). Responsible at CR Basel: Gabriel Heuberger (CD), Dominique Wegmann (text), Philipp Kropf, Ruedi Rominger (graphics), Thomas Fux (consulting).
