Coupons are the trend in shopping - mobile coupons still underestimated
Couponing, i.e., the granting of shopping benefits on presentation of a coupon, is now widespread in Germany. While classic paper coupons and their online variants are far ahead in terms of usage, mobile coupons, for example for cell phones, are not yet widely known.
Four out of five Germans have already redeemed a coupon at least once. 60 percent of those surveyed believe that the importance of coupons for shopping will continue to increase in the future. Only one in five of those surveyed who are aware of mobile coupons have already redeemed one. These were the findings of a recent TNS Emnid survey on "Couponing in Germany.
Four out of ten users redeem coupons at least once a month, with 68 percent of respondents seeing price savings as the biggest benefit. More than two-thirds of respondents (67 percent) like to use their coupons frequently on supermarket products. Fashion stores are also a popular option for just under half of those surveyed (46 percent) - followed by the food service sector (45 percent), cosmetics (40 percent) and electronics (33 percent). Couponing will continue to gain in importance in Germany: Almost one in three previous non-users (28 percent) said they would use coupons in the future, provided this did not involve a great deal of additional effort for them.
The representative study was conducted by TNS Emnid Medien- und Sozialforschung on behalf of Payback. A total of 1,119 people aged 16 and over were surveyed. The study is available for download at Tns-emnid.com as well as under Payback.net ready
