Countdown to the first dialog marketing trade fair underway

All campaigns submitted for this year's Swiss Dialog Marketing Award (SDV Award) will also be exhibited at the DMM.The new trade fair, which is supported by Swiss Post and the Swiss Dialogue Marketing Association, will take place parallel to the Swiss Online Marketing and Swiss eBusiness Expo trade fair duo at Messe Zürich on April 15 and 16, 2015. the extensive lecture program of the DMM Dialogue Marketing Fair offers an exciting mix of specialist lectures, panel discussions and best practice examples. The opening keynote speech will be given by the SDV Swiss Dialog Marketing Association as an expert talk on the subject of "Marketing automation - opportunities and limitations". The Head of Marketing at the airline Swiss will use specific examples to show how the airline engages in dialog with its customers and incorporates customer feedback into its offers. The complete and comprehensive program can be found on the DMM website.How do I reach the consumer 4.0?Is marketing automation just an extended tool in CRM or the new approach in direct and efficient dialog marketing? Sarah Wilhelm, W4-Agentur, Dr. Linda Miesler, ZHAW lecturer, Miriam Egli, Agentur am Flughafen, and Alexandra Brunner, Head of Direct Marketing Migros-Genossenschafts-Bund, will discuss the opportunities and limitations of marketing automation in the first day's expert talk. The expert talk will be moderated by Fabian Egger, CAT Medien Consumers 4.0 use a variety of channels and end devices to find out about products, services and companies and to buy products. This increases the demands on marketing to place the right message in the right place at the right time. The opening presentation by Sarah Wilhelm, W4 agency, offers an explanation and definition of the topic of "marketing automation". The expert discussion with representatives from communication and advertising agencies, from the university and a representative of an advertising client will shed light on the topic from their different perspectives:- What can agency clients expect in this area today?- What does the consumer accept?- Can individual customer contact really be automated?- What does the advertising client want? here.