Coundco: Interio customers determine discount themselves
Interio has launched its online store and, in collaboration with Coundco, has developed an online buzzer to promote the store. Customers can help decide which promotion will be featured.
For this purpose Coundco has created the microsite Voting.interio.ch which is closely linked to the online store. Store visitors can vote there week by week for selected items and determine the next week's promotion. According to the press release, Interio is using its owned channels to publicize the voting. In addition to Facebook posts, the homepage of the online store Interio.ch refers directly to the microsite. The first thing every online store visitor learns is that they have the chance to reduce item prices. Voting works via a Facebook Like that is built into the microsite. The item with the most likes of the week is then available at a reduced price in the online store the following week. Those who vote for a product can share it directly on Facebook. There are six votes in November and December.
Store visitors are to become regular customers and contacts of Interio through the campaign. To stay informed about the current status of the votes, the reduced items and the upcoming votes, visitors can register for a newsletter. Three gift vouchers worth 500 Swiss francs each will also be raffled among all newsletter subscribers.
Responsible at Interio: Erik Salzmann (Head of E-Commerce), Larissa Chee (Marketing ECommerce). Responsible at Coundco: Florian Wieser (Strategy), Garry Bachmann (Project Management), Jaromir Fuoli (Art Director), Phillip Moser (Web Development).
