Coundco accompanies Adecco to the Social Enterprise
Coundco developed Adecco Switzerland's social media strategy. The agency won the pitch by demonstrating a keen understanding of the company's structure and values.
As a first step, Coundco built the four-language Adecco Blog as the social content center. It serves as the heart and pacemaker for the Adecco social network, which will connect all departments and branches on various social platforms. Parallel to the blog, presences have been established on Facebook, Twitter and Google+. With the blog, Adecco is striving for digital leadership in the HR sector and is further expanding its position as an expert for the Swiss labor market, the agency said in a press release on Friday.
In order to fully exploit Adecco's social potential, the agency is now introducing all branches and specialist departments to the world of social media with workshops. "Creating the conditions for employees in over 100 branches spread across Switzerland to use social media in a targeted and efficient manner is a great and exciting challenge," says Coundco Chief Strategist Florian Wieser.
Responsible at Adecco Switzerland: José M. San José (CMO), Fabienne Wildbolz (Media Relations Specialist), Rosangela Thomaz (Communications Manager), Olivier Gossweiler (Digital Marketing Manager). Responsible at Coundco: Florian Wieser (strategy), Tobias Stahel (content strategy, concept, project management), Léonie de Montmollin (project assistance), Jaromir Fuoli (art direction), Pascal Howald (programming, social engineering).
