Corporate Think Tanks

BOOK TIP In the book "Corporate Think Tanks", author Sven Poguntke explains why companies are more innovative with corporate think tanks, what you need to consider when planning such a think tank and which techniques you can use to stimulate the creativity of your employees.How does a large company like Google manage to retain the innovative capacity of a start-up? The company has set up three corporate think tanks: forums independent of day-to-day business in which employees think about future topics. Creativity expert Sven Poguntke uses many examples to describe how companies can benefit from their own think tank and what the initiators of such a think tank should consider. He explains creativity techniques that can be used in think tanks in particular detail. Unfortunately, this part of his book is at the expense of the implementation chapter: you learn very little about how the ideas developed in the think tank can be integrated into everyday business. getAbstract recommends the book to managers who not only want to demand creativity, but also want to promote it in a targeted manner.getAbstract rating: 7Feasibility: 8Degree of innovation: 7Style: 7Publisher: Springer GablerYear of publication: 2014Pages: 140ISBN: 9783658043179