Corpmedia realizes image film for the 100th anniversary of Motorex
Motorex celebrates its 100th anniversary in June 2017. The oil specialists from Bucher Langenthal, known worldwide as "Motorex", are giving themselves a new image film to mark the big anniversary. It was conceived and produced by Corpmedia.
"The one with the green barrel" is what people commonly call Motorex. Thanks to its 100-year history and its highly innovative, high-quality products, the Bucher Langenthal company behind Motorex can count on loyal fans. The brand has a strong emotional charge, and loyalty is high - a fact that Corpmedia was able to make good use of for the image film for the 100th anniversary.
The film shows the passion of the users for Motorex: From the motocross racer to the farmer, the forestry manager, the mountain railroad mechanic to the industrial user from the watch industry, the film shows the emotions that Motorex arouses as a loyal partner in everyday life. The film shows the highest goal of all Motorex employees: to lead the customer to success as a partner. For Motorex, this is the key and at the same time the emotional highlight of the image film.
The new image film had its world premiere on the occasion of the 100th anniversary celebrations at the company's headquarters in Langenthal from June 22-24.
Traditional Swiss brand - active worldwide
As the largest independent fresh oil refining company in Switzerland, Motorex produces lubricants and chemical-technical products. The globally active family business has subsidiaries in Germany, Austria, France, Sweden and Poland and operates in a wide range of business areas from agriculture to motor sports.
Responsible at Motorex: Linda Hüsemann (Head of Marketing), Luca Balzli (Project Assistance). Responsible at Corpmedia: Timo Wäschle (creative director); Donatus Grütter (strategy and consulting); Janos Menberg (director); Caspar Brog (camera); Alex Biondi (production); Martin Stäheli (sound design); Michael Künstle (music composition).
