Corpmedia creates moving image guidelines for Swiss Post
At the beginning of the month, Swiss Post launched its new brand identity. Corpmedia, an agency specializing in visual storytelling and motion branding, was responsible for expanding the brand to include moving images.
With its new brand identity, Swiss Post has renewed the positioning and personality of the brand and modernized its appearance. This is consistently oriented to the corporate vision "Simple with a system". Corpmedia was called in by Swiss Post to define the application of the design system in the moving image.
The motion branding solution developed by Corpmedia ensures consistency in the brand appearance without restricting the creativity of the producers. From the very beginning, the focus of the concept was on flanking the classic, descriptive guideline elements with templates developed specifically for the post. These ensure that the guidelines are always applied and implemented in line with the CD and, thanks to their high degree of automation, make the day-to-day work of moving image producers much easier.
