Coop discontinues "Mittwoch-Studio" after all
After 27 years on Swiss television, «Coop-Studio» will come to an end at the end of the year. The show is being replaced by a new concept tailored to a specific target audience.
After 27 years in the Swiss
Television, the "Coop Studio" is coming to an end at the end of the year. The
Advertainment program is broadcast every Wednesday before the news at 7.30 pm.
to see. With a mix of reports, cooking recipes, studio guests and
The company has succeeded in reaching a broad regular audience,
writes the wholesaler. Due to new target group considerations in the
As part of the new advertising campaign "for me and you", the program
but now discontinued.
The new website will be launched at the beginning of 2006 and was
announced back in the summer. At the time, it was said that the second
Coop-Advertainment format, "telescoop", will be discontinued, the "Coop
Studio" will continue. As part of "for me and you", the
Major distributors increase short TV commercials for various target groups
use.
How much Coop pays for the ten-minute program with reports,
recipes, studio guests and offers, a Coop spokesperson did not want to explain to the SDA news agency.
He also left open the question of whether SF DRS could continue to count on the same income.
open. There will be redundancies among the few employees of the
Coop Studios, it was said.
Television, the "Coop Studio" is coming to an end at the end of the year. The
Advertainment program is broadcast every Wednesday before the news at 7.30 pm.
to see. With a mix of reports, cooking recipes, studio guests and
The company has succeeded in reaching a broad regular audience,
writes the wholesaler. Due to new target group considerations in the
As part of the new advertising campaign "for me and you", the program
but now discontinued.
The new website will be launched at the beginning of 2006 and was
announced back in the summer. At the time, it was said that the second
Coop-Advertainment format, "telescoop", will be discontinued, the "Coop
Studio" will continue. As part of "for me and you", the
Major distributors increase short TV commercials for various target groups
use.
How much Coop pays for the ten-minute program with reports,
recipes, studio guests and offers, a Coop spokesperson did not want to explain to the SDA news agency.
He also left open the question of whether SF DRS could continue to count on the same income.
open. There will be redundancies among the few employees of the
Coop Studios, it was said.
