Coop sends locomotive through Switzerland for Pro Montagna

The Pro-Montagna locomotive tours Switzerland for a whole year.Pro Montagna has stood for authentic products from the Swiss mountains for ten years and is one of Coop's most popular own brands. With this brand, Coop helps to preserve existing jobs in the mountains and create new ones. From an initial range of around 50 products, the assortment has been continuously expanded and now includes 240 specialties where not only the raw materials come from the Swiss mountains, but also the processing takes place there.Cheese dairy GomsThe organic mountain cheese dairy in Goms is a good example of this. The mountain cheese was one of the first products to be sold under Pro Montagna in Coop supermarkets. Since its launch, Coop has sold over 600 tons of the popular mountain cheese. In this way, Coop has contributed not only to preserving jobs in the cheese dairy, but also in the eleven farms involved.Pro Montagna sponsorship turns 75A unique feature of Pro Montagna is its link with the independent non-profit organization Coop Patenschaft für Berggebiete, which is already celebrating its 75th anniversary: With the sale of every Pro Montagna product, an amount flows to Coop Patenschaft für Berggebiete, which works to improve living and working conditions for the Swiss mountain population. Since 2006, more than 8.3 million Swiss francs have been raised to support various projects.A year as a locomotive through Switzerlandtogether with Andreas Meyer, CEO of SBB, Irene Kaufmann, Chairman of the Board of Directors of Coop Patenschaft für Berggebiete and Joos Sutter, Chairman of the Management Board of Coop, inaugurated a Pro-Montagna locomotive at Basel SBB station in a ceremonial setting and sent it on a year-long journey throughout Switzerland.