Coop launches mobile portal

The retailer Coop is launching a mobile internet portal. At Mobile.coop.ch, users can access information on e-food numbers, healthy eating and the various types of white goods, for example. Information on the Supercard and current promotions can also be found, according to the press release. A kind of electronic shopping list is intended to help ensure that nothing is forgotten when shopping. Also available on the portal is a cell phone sudoku, a BMI calculator and daily horoscopes.
The new service is free of charge and is available in German, French and Italian. Technologically, the mobile portal is based on server software developed by Mobiletechnics. This ensures that mobile websites adapt to the respective cell phone: The system recognizes different device types and automatically delivers images and texts in a suitable format.