Coop: The new world of actions
Coop is relaunching the market-fresh campaign world. The focus is on the campaign week, the weekly campaign magazine of the same name. Kreisvier and Valencia implemented the new appearance.
The first edition of the promotion week will be published on Tuesday, April 21, 2015. The important sales promotion tool presents the best promotions of the week and is published as a supplement of the Coop newspaper and is also available in the points of sale.
According to the press release, the aim was to create a homogeneous, clearly structured appearance that shows freshness, variety and quality in an attractive price environment. The result is the new promotion world, staged during the promotion week: the front page in market look with top offers, high-quality pack shots with clear, striking price recommendations, "gluschtige," large mood images. Advertisements in the Swiss daily press and posters at the POS reinforce the weekly promotions.
Responsible at Coop: Thomas Schwetje (Head of Marketing/Services), Sacha Zuberbühler (Head of Advertising), Marc Weber (Project Management), Carole Burri (Co-Project Management), Anita Roth (Co-Project Management), Stephan Rauch (Head of Sales Planning). Responsible agencies: Circle Four and Valencia. Packshots and image processing: Detail.
