Cool sayings for bruises

Pharmaceutical exaggeration and humor have become a stylistic device typical of the brand in Exxtra's Perskindol campaign. Always as a balancing act between entertainment and legal restrictions in the pharmaceutical sector, the liniment is now also tapping out its snappy slogans in the club scene - on beer mats. The young, progressive target group is addressed by the creatives not only with casual texts such as "If the girl thought your lightsaber talk was a stupid pick-up line", but also in line with the choice of media: "If you see the drinks list more sharply than the way home".