Contexta and Tchibo celebrate mothers
Every mother wants to be the best mom in the world. Tchibo helps her do just that with a wide range of products. With the TV commercial «Mis Mami,» Contexta showcases the retailer’s strengths in a tribute to all mothers.
The Swiss are familiar with the Tchibo brand. However, the diverse and constantly surprising themed worlds in the stores and on the online portal are less well known in Switzerland. The Tchibo brand should therefore be positioned more strongly in Switzerland, especially in French-speaking Switzerland. The TV commercial "Mis Mami", created by the Contexta agency, shows the childish competition for the best mother as a declaration of love to all mothers. The verbal exchange between Lucie and Max creates a beautiful and very charming story that subtly introduces us to the unique variety of Tchibo products.
In addition, the Tchibo brand is emotionally charged by the refreshing look of the two children and positively anchored in the minds of the target group. As a brand that focuses on people and recognizes their different needs - not least those of mothers. The commercial runs on all Swiss channels and is flanked by matching banners that lead directly to Tchibo's current online offer.
//www.youtube.com/watch?v=76aDqewi6Fg
Responsible at Tchibo Switzerland: Jürg Bodenmann (CEO), Annette Bernath (Director Marketing and Communications). Responsible agency: Contexta advertising agency BSW, Bern. Film production: Stories, Zurich (director Laurentius Emmelmann, camera Tommy Widner, producer Stefanie Bereiter, editor Kathrin Schmoll). Music: Yessian Music. Media: Konnex, Winterthur.
