Contexta puts the shadow in the shade
Bio-Familia’s Champion Muesli has long been the undisputed champion on muesli shelves. With their new campaign, «There’s More Inside You,» the creative team at Contexta shows why that will continue to be the case.
The champion muesli from Bio-Familia has long been the clear champion of the muesli shelves. With the new "There's more in you" campaign, the creative minds at Contexta show why this will continue to be the case. The print campaign highlights the performance-enhancing effect of Bio-Familia müesli in an original way. Thanks to the Müesli-induced energy boost, a runner even manages to outrun his shadow, which remains exhausted on the track. According to the Bern agency, the images of active people ideally illustrate the benefits of optimal nutrition in terms of energy and balance.
