Contexta: Spot for SBB summer offer
For SBB's summer program, Contexta is bringing the entire world of SBB leisure activities—from a Swiss alp to the Grand Canal—to the Basel train station.
And on the other hand, Swiss singer and songwriter William White to the Hit Mill studios of successful producer Roman Camenzind to reinterpret the popular SBB advertising song to match the refreshing campaign slogan "Summer, here we come".
//www.youtube.com/watch?v=rLzdgz-_FEg
In the currently realized leisure spot, TV viewers are shown in a single tracking shot through the station that summer 2014 begins at the platform. Day trips and city breaks in 1st class have never been cheaper than this summer.
The spot will run until August 18 and will be broadcast in two waves with different tag-ons to the current day trip and city break offer. Throughout the duration of the campaign, it will be accompanied by a whole series of communication measures such as a direct mailing, advertisements and posters around the major Swiss train stations.
Responsible at SBB: Reto Meissner (Head of Marketing Communications, Passenger Traffic), Jasmin Stadelmann (Project Management Marketing Communications), Franziska Pasqua (Media Management), Sabrina Rizzo (Online). Responsible agency: Contexta advertising agency BSW, Bern. Production: Shining Pictures, Zurich. Directed by: Marco Lutz. Music: Hitmill, Zurich. Photo: All-in Production, Zurich, Jonathan Heyer (photographer), Red Department (image editing).
