Contexta sets the scene for new products from Calanda
The Bern-based agency Contexta has created a unique visual concept for each of Calanda’s three new products, capturing the essence of each beverage.
This spring, the Calanda brewery is presenting three new drinks: Calanda Joy, Calanda Draft and Calanda Lemon. The Bern-based agency Contexta has created an individual motif for each of the three new products, which gets to the heart of their respective character: the ice-cold refreshment Calanda Draft attracts the attention of (Grisons) night owls. Calanda Joy, positioned as the perfect alternative to a Cüpli, long drink or cocktail, presents itself in all its diversity. And Calanda Lemon lets the sun shine.
As a further measure, Contexta has implemented a three-dimensional rail poster for Calanda. From now on, the Grisons ibexes will be advertising their beer on SBB trains. The Elvetino Railbar also offers beer from the Grisons mountains.
Responsible at Heineken Switzerland:
Patrik Widmann (Senior Brand Manager). Responsible at Contexta, Bern: Bene Abegglen, Nadine Borter (overall responsibility), Moritz Staehelin (Creative Director), Frederick Rossman (AD), Moritz Staehelin, Samuel Wyss (text), Patrick Fawer (graphics), Christian-Kumar Meier (Client Service Director), Cyrill Kilchenmann (consulting); photos and image processing: Markus Weber; Media: MediaPlus, Bern.
As a further measure, Contexta has implemented a three-dimensional rail poster for Calanda. From now on, the Grisons ibexes will be advertising their beer on SBB trains. The Elvetino Railbar also offers beer from the Grisons mountains.
Responsible at Heineken Switzerland:
Patrik Widmann (Senior Brand Manager). Responsible at Contexta, Bern: Bene Abegglen, Nadine Borter (overall responsibility), Moritz Staehelin (Creative Director), Frederick Rossman (AD), Moritz Staehelin, Samuel Wyss (text), Patrick Fawer (graphics), Christian-Kumar Meier (Client Service Director), Cyrill Kilchenmann (consulting); photos and image processing: Markus Weber; Media: MediaPlus, Bern.
