Contexta designs new TV commercials and posters for Appenzeller cheese

Uwe Ochsenknecht wants to find out once again. He has made his way to Appenzellerland, where he is once again trying to find out the secret of Appenzeller cheese from the dairymen. But no matter what he does: The dairymen keep their mouths shut.

The new TV commercials, conceived and implemented by the Contexta agency in collaboration with Stories, continue the campaign for Appenzeller cheese. Various short spots have been created. These will be broadcast on the largest German and Swiss TV stations from October 1, 2012.

In addition to the TV commercials, new poster motifs have also been developed. They are intended to get to the heart of the core message of Appenzeller cheese - the secret of the herbal essence - in a consistent and visually memorable way. Striking portraits of Appenzeller alpine dairymen are shown, making it unmistakably clear that they will never reveal their secret.

Responsible at SO Appenzeller cheese: David Vincze (Director), Monika Storchenegger (Head of Marketing and Communication). Responsible at Contexta: Nadine Borter (overall responsibility), Moritz Staehelin (creative direction), Willem Baumann (art direction), Claudio Parente (graphics), Daniel Müller, Annette Häcki (text/concept), Cyrill Kilchenmann, Cornelia Noti, Sandra Imstepf (consulting). Responsible at Stories: Yves Bollag (producer), Micha Lewinsky (director/screenplay), Jann Preuss (screenplay), Michael Krautter (camera), Denis Spycher (editor), Jingle Jungle (audio post). Photo: Caspar Martig (People), Harry Burst (Packshot), Sam Bosshard, Felix Schregenberger (Image editing). Responsible at Mediaplus: Christian-Kumar Meier (Managing Director).