Contexta: Looking to the future for Swiss Lotto
The Bern-based agency Contexta has developed a new campaign to reposition Swiss Lotto and launch the Plus add-on product. Under the tagline «A Millionaire Tomorrow,» the campaign ranges from traditional media to promotions at the point of sale and online.
The Bern-based agency Contexta has developed a new campaign to reposition Swiss Lotto and introduce the Plus supplementary product. Under the claim "Tomorrow's millionaire", the campaign ranges from traditional measures to POS and online promotions. According to a statement from the agency, the campaign is designed to differentiate Swiss Lotto more strongly from its rival product Euro Millions.
Six TV commercials and various radio spots are intended to show how life could change after winning the lottery. Both the radio and TV commercials were pre-produced with trimmers so that the current jackpot amount can be communicated in each case. In addition to lottery games, the campaign promotes the newly launched Plus supplementary game.
The corporate design was completely revised for all communication measures.
Responsible at Swisslos: Markus Fischer (Head of Product Management Lottos), Rolf Kunz (Head of Marketing and Distribution). Responsible at Contexta: Bene Abegglen, Moritz Staehelin, (Creative Direction), Lionel Büttner (Art Direction), Nadine Borter (Overall responsibility), Philipp Tinguely (Consulting). Internet: Atfront, Peter Eisenegger. Media: Media Plus, Urs Rueb. Production photo/TV spots: Condor Films, Serge Höltschi (director). Radio spots: Dexmusic.
Six TV commercials and various radio spots are intended to show how life could change after winning the lottery. Both the radio and TV commercials were pre-produced with trimmers so that the current jackpot amount can be communicated in each case. In addition to lottery games, the campaign promotes the newly launched Plus supplementary game.
The corporate design was completely revised for all communication measures.
Responsible at Swisslos: Markus Fischer (Head of Product Management Lottos), Rolf Kunz (Head of Marketing and Distribution). Responsible at Contexta: Bene Abegglen, Moritz Staehelin, (Creative Direction), Lionel Büttner (Art Direction), Nadine Borter (Overall responsibility), Philipp Tinguely (Consulting). Internet: Atfront, Peter Eisenegger. Media: Media Plus, Urs Rueb. Production photo/TV spots: Condor Films, Serge Höltschi (director). Radio spots: Dexmusic.
