Contexta for SBB: On the way to spring
A trip to the countryside doesn't have to be expensive. Especially not when you consider all the things you can experience along the way, as Contexta demonstrates in its latest TV and print campaign for SBB.
A 9 o'clock day ticket in a multipack now costs less than 50 francs per day, according to a press release. Contexta communicates this in the latest SBB and ÖV leisure spot - produced in the tried-and-tested match-cut style and shown on all TV channels. A happy couple travels by train, boat and Postbus through the most beautiful country in the world and enjoys their extra portion of free time, just as it is communicated on billboards around Swiss train stations.
After a seemingly endless winter, the new leisure subjects are intended to whet people's appetites to once again treat themselves to a one-day vacation in mountain and valley, city and country, and to take advantage of the current range of offers. This is all the more the case as buying tickets is made extremely easy for the Swiss with ubiquitous online advertising that leads directly to the virtual train ticket counter.
Responsible at SBB: Reto Meissner (Head of Marketing Communications Passenger Transport), Petra Thomann (Project Manager Marketing Communications, Leisure Campaign). Responsible at Contexta: Nadine Borter (overall responsibility), Moritz Staehelin (creative direction), Willem Baumann (art direction), Jessica Müller (graphics), Daniel Müller (text), Marc-André Singer (consulting group manager), Ivo Sonderegger, Monika Siegenthaler (consulting). Film production: Shining Pictures, Zurich, Marco Lutz (director), Stefan Bircher, Reiner Roduner (production). Photography: Jonathan Heyer. Image editing: Patrik Rohner.
