Contexta: New leisure campaign launched for SBB
In line with the new SBB umbrella campaign "Unterwegs zuhause" (On the road at home), the Contexta agency has been promoting the leisure range with a sales campaign since April 10.
In the future, the entire leisure offering will also be communicated under the umbrella of the new advertising presence, the agency said in a statement. The campaign shows various customers enjoying their leisure time and feeling at home while on the road. Thus, in the first of a series of seasonal TV spots, the camera also accompanies the two protagonists - a pair of lovers - on their springtime excursions with match cuts designed to further emphasize the message of the leisure campaign: Rail and public transport in perhaps the most beautiful country in the world offer an incredible variety of leisure experiences - and at equally incredible prices.
In addition to the TV spot, posters, POS brochures, banners and a Facebook campaign will be used.
> Rod: Sergio, Benoît and Beat no longer alone on the train
Responsible at Swiss Federal Railways SBB, Bern: Reto Meissner (Head of Marketing Communications Passenger Transport), Petra Thoman (Project Manager Marketing Communications Leisure Campaign). Responsible at Contexta, Bern: Nadine Borter (overall responsibility), Moritz Staehelin (CD), Willem Baumann (AD), Joceline Strebel, Vanessa Mermoud (graphics), Daniel Müller, Raphael Gammenthaler (text), Marc Schumacher (strategy), Dominic Eichenberger, Nora Grunder (consulting), Christian Stocker, Benjamin Menzi (interactive). Film production: Shining Pictures, Zurich, Marco Lutz (director), Stefan Bircher (producer). Photography: Jonathan Heyer. Image processing: Patrik Rohner.
