Contexta: The first winter is never forgotten
Winter is coming soon to Valais—the most beautiful time of the year. That’s why Contexta, in collaboration with Valais/Wallis Promotion, wants to build anticipation by giving a gift to the oldest person in Valais.
This should evoke memories of their first winter. After all, who knows the magical season best if not people who have already experienced it 100 times, 96 times or even 101 times?
In an emotional film we see how the oldest residents of the canton are presented with the special gift: Snow from their first winter. Snow that fell in the year of their birth. On the one hand, to thank them for having helped shape the Valais during their lifetime and, on the other hand, to share their memories of that time. To carry them on.
Valais/Wallis Promotion is not only interested in the memories of the oldest people in Valais, but also in the experienced moments of everyone who enjoys the most beautiful time of the year. Therefore, winter stories can be shared under #meinWinterimWallis and the best contributions will win a 3-day stay in Valais.
Responsible at Valais/Wallis Promotion: Damian Constantin (Director), Eric Piguet (Head of Marketing & Communication), Madeleine Savioz (Communication & Digital). Responsible agency: Contexta. Production: Stories; directed by Sean Fee. Media: Mediaplus.
