ConferenceArena 2026: Meetings at the heart of the industry event
On March 12, 2026, the 10th anniversary edition of ConferenceArena took place at StageOne Zurich. More than 70 exhibitors showcased their destinations, venues, and event solutions and welcomed over 400 industry professionals from the Swiss MICE sector.
The ConferenceArena has established itself as a permanent fixture in the Swiss MICE industry calendar. StageOne Zurich once again became a meeting place where exhibitors and trade visitors met, exchanged ideas and made new connections. Among them were several international providers who presented their offerings.
Diverse stage program with strong impulses
The stage program offered diverse perspectives and strong impulses - from current developments in the event industry to personal stories that left a lasting impression on the audience. The topics ranged from questions about the pressure to perform and personal development to current industry issues.
Manuela Leonhard, who is an established name in the industry for many assistants and event planners, was also present. Mentalist Pad Alexander also provided entertaining and surprising moments, while a lively business talk with the entrepreneurs from "Die Thronfolge" (The Succession) ensured lively discussions among the audience. The program was hosted by presenter Serap Yavuz, who stepped in at short notice and moderated the day with charm, professionalism and great stage presence.
Focus on the quality of encounters
Away from the stage, the ConferenceArena also offered numerous opportunities for discussions, new contacts and in-depth encounters throughout the day. The focus of the ConferenceArena is deliberately not on the size of the event, but on the quality of the encounters. Particularly where exhibitors actively approached visitors and genuine hospitality could be felt, valuable contacts and new impulses for future projects were made. After all, it is ultimately the people behind the brands who create encounters, who are remembered - and who event planners come back to when planning future events and partnerships.
Networking evening as a highlight
A special highlight was the Evening Networking Event at Chicago 1928, where many participants rounded off the trade fair day in a relaxed atmosphere with music, drinks and a raffle. The networking evening provided an atmospheric conclusion to a day full of encounters, discussions and new ideas for the MICE community. Many lucky winners were able to experience the raffled destinations and offers up close and will associate these special moments with the ConferenceArena. Special thanks go to the sponsors of the evening event: Swiss Sales, mySportFriend and Miss Moneypenny.
Further impressions and photos of the event will be published in the coming days via the online channels and the ConferenceArena newsletter.
