Complecta invents the "waste pull-back"
Complecta, a St. Gallen-based PR and copywriting agency, has developed a prevention campaign on the topic of „littering“ for the municipality of Herisau.
The St. Gallen PR and copywriting agency Complecta has developed a prevention campaign on the subject of littering for the municipality of Herisau. Littering is a sensitive issue, which is why moralizing messages were avoided. Original and witty slogans are intended to attract attention. The central element of the campaign is the word "litter", from which word creations such as "litter umbrella" and "litter bin" and - most recently - "litter puller" were formed. Each campaign subject consists of a provocative question containing one of these words and indicates an opportunity for interaction by e-mail. Accompanying PR measures will support the campaign. The measures include media information and reports and the creation of an internet platform on the subject of littering in Herisau.
